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Executive Team

Jonathan Lester, CFO Cerule


Chief Executive Officer & Co-Owner

Jonathan “Jono” brings more than 20 years of global corporate executive experience to the team at Cerule. Having graduated from law school in his native Johannesburg, Jono spent the next decade working in a range of diverse industries for small companies and a large multi-national, including leading a division of a Fortune 100 firm for a number of years.

Jono is responsible for finance, HR, operations, logistics and our international business at Cerule.

When not at work, Jono enjoys traveling, motorsport, golf, fine wine and gastronomy. He currently lives in Vancouver, British Columbia with his two teenage children - Jesse (an aspiring golfer) and Gabriella (an aspiring artist and musician).

Jono has a law degree from the University of Johannesburg and an MBA from Bond University in Australia.

Andy Goodwin


Chief Sales & Marketing Officer & Co-Owner

Andy, a native New Zealander, brings over 30 years experience in this industry, spanning from his early days as a distributor of cosmetics, and worked his way through warehouse operations to customer service and finally management. He has extensive experience in the industry across multiple markets and languages. He has lived and conducted business in the UK, Europe, Russia, North America and Asia Pacific, and has even owned his own Company in this arena. He has been part of successful purchases and sales of previous Companies. His unique experience best positions him now to do what he loves and that is, creating the environment for ordinary people to achieve extraordinary results, in all areas of life, health, wealth, and personal growth. He gets a huge sense of achievement when his team grow beyond their wildest dreams and realise just what they are capable of. He says, with Cerule, we are now positioned to make a real difference to all who join us.

He is married with 2 children, a qualified ocean going skipper, adores boating and sailing, scuba diving and fishing, and in the winter loves to ski with his family.

Homer Lin


Managing Director, Taiwan

Homer Lin has served as an executive in various direct selling businesses for more than a decade in Taiwan and Hong Kong. Before that he had been General Manager and Vice President for public companies including Combi Taiwan, and Sakura Corp. as well as previously luxury car business in Taiwan and skincare business in mainland China for 25 years. A seasoned veteran, he has demonstrated his talent with documented performance in sales growth and profit generation for all the companies he has assisted.

With over 37 years of professional experience in operations, marketing, and executive management, he now is the General Manager for Cerule Taiwan. In addition to running the business development, sales, operations, and commercial strategy for the mainland China gateway market that is Taiwan, Homer most importantly spreads the Cerule mission of bringing health and wellness to the world.

He has a bachelor’s degree in nutrition from Taiwan University and an MBA in Multinational & MIS Management from the University of Texas. A strong believer in spiritual transformation through 'A Course in Miracles,' he lives with his family in Taipei, Taiwan.

Christian Tricoche


Managing Director, Europe

After ten years managing sales & marketing in the B2B environment, Christian is committed to find a greater fulfilling mission. Almost 20 years ago he joined our relationship marketing industry specializing in food supplements and skin care, and this corresponds perfectly to his values: helping people feel good in their health, in themselves, in their activity and their social environment. Being close to the field, he first focused on finding the right communication and supporting solutions, then he developed market growth strategy in a multinational environment. Thanks to Cerule he is happy managing the European operations, providing scientifically proven products. He can thrive in developing human communication and close collaboration with our field leaders and distributors, building trust in our team effort and long term relationships for a healthy and prosperous future.

Outside Cerule, Christian loves being around passionate people mainly on topics of sports, travel, gastronomy and wine.